Designing products people love — where product, AI, and engineering meet
About
Building great teams that deliver. Leaning into what AI makes possible.
I've spent 10+ years designing and evolving complex digital products — and building design teams that deliver measurable results.
Design has always sat between product strategy and engineering execution. I lean into that position: pairing deep UX and product thinking with AI-augmented workflows and hands-on design engineering — to move faster, validate earlier, and ship with less friction.
Selected Work
Most recent projects are private due to company and data sensitivity. Access is shared individually and can be requested.
My Career
How I add value
Designing for Business Impact
Improving conversion, activation, and retention by reducing friction in critical user journeys — using AI-driven research to move faster with more confidence.
Making Complex Systems Usable
Simplifying workflows and information architecture to lower customer effort and reduce support overhead.
Design Engineering
Closing the gap between product and engineering — prototyping at full fidelity, working closer to code, and using AI to move faster without losing craft.
What's on your mind?
…or just drop me a line at hello@nils.contact